The people that spend 6000 hours playing the game, the people that play and comment and make wiki pages and and cosplay, these people sort of have a stake in it. Our creative director did a talk at GDC last year, and one of the points he was making is that making a game is a labor of love, it's passion, you put everything you have in there, and then once it's out, you have to sort of accept that it's not just yours anymore. I think that was well received, because a lot of our fans feel that they are part of this. It was our way to tell people that this game is alive, we're still working on it, we're committed, and that they are going to get all of that content in the coming months.

We're going to do a chapter every three months and then in the six weeks in the middle we're going to release a big mid-chapter patch with bugfixes, balancing, and we made it very public. That's one of the big things we did at that time: we published our timeline, the plan forward, which we'd never done in the past. I think we've created a fiction, a lore, a story and some characters that people want to hear more about, so for us it was a great opportunity to tell more of that story by creating costumes.Īfter your big 2.0 update, what's the plan now?Įvery day, now, we look at it, and there's more people playing Dead By Daylight at any given moment than there ever was in its history.

If you can run around the map with the rainbow colored jacket and still make it out alive, that's fine. Then the really good players can flaunt it. The first one we ever did was the 80s suitcase so it's full of neon, really shiny colors. We've famously done pay-to-lose a few times. The anniversary this year in June, we released Dead By Daylight 2.0, which was a lot of big changes to the infrastructure of the game and the way the game works, and also a new chapter and store where you can buy cosmetics. We have some good peaks, but the plateau, the average of players every day, is getting higher, especially since the anniversary. We went from about 30 people to about 100, now.Įvery day, now, we look at it, and there's more people playing Dead By Daylight at any given moment than there ever was in its history. So the lead designer on Dead By Daylight became the creative director, and we grew the design team around him, and that's what we have today. The rest of the team stayed and essentially just grew. One person from the team, Ash Pannell, the creative director, left to start a new project.

Dead by daylight steam